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Senior Analyst, Customer Insights

Company: Brother USA
Location: Bridgewater
Posted on: August 6, 2022

Job Description:

Job Description Let's Grow TogetherOur mission is to live our ---at your side--- promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it---s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we---ll be ---at your side--- every step of the way.The Senior Analyst, Customer Insights provides valuable customer insights to key stakeholders in the Customer Experience Center, Product Marketing, and Business Partners through proactive analysis of customer, sales, operations, and marketing data with the goal of identifying behavioral insights that can be leveraged to improve overall customer experience and support development of acquisition and retention programs. This role identifies, develops, and maintains key metrics and performance indicators using analytical tools such as Tableau & Alteryx.Duties and Responsibilities Description --- Customer Insights Analysis--- Perform multi-channel customer feedback analysis to identify areas of improvement for customer experience--- Design correlation analysis and identify trends to support development of marketing programs and product launches--- Perform in-depth product registration and customer engagement analysis --- Effectively communicate results of analysis to internal business partners--- Apply quantitative analysis and data visualization to ---tell the story--- behind the numbers--- Develop presentations to summarize key findings--- Present customer insights to key stakeholders in team and one-on-one settings--- Analytical Process Improvement --- Develop processes and methods for acquiring new data sources to enrich analytical data--- Manage on-going maintenance and updates of customer related data attributes--- Develop project timelines for key deliverables, update project management system, and inform stakeholders of project timeframes--- Identify process bottlenecks and inconsistencies to with the goal of developing robust customer data lake--- Periodically review, improve, and standardize KPIs so that leadership and other internal teams can more easily interpret data--- Data Validation & Exploratory Analysis--- Validate data integrity and quality of all inputs, and manage expectations with business partners--- Identify data gaps, propose fixes, and manage resolution with IT and/or Business Intelligence team--- Conduct exploratory data analysis to ensure customer behavioral and experience attributes are reliable and accurate--- Dashboard Development --- Develop relevant dashboards to highlight key findings for customer insights projects--- Develop SQL queries to extract relevant data attributes from data warehouse--- Manage ongoing updates and enhancements to analytical dataset(s)Qualifications Bachelor's Degree (or equivalent experience) Engineering, Statistics, Computer Science, or related quantitative field Required Master's Degree (or equivalent experience) Engineering, Statistics, Computer Science, or related quantitative field Minimum 5 years - Experience working in data science, marketing, or product analytics role, performing analytics and delivering insights - Experience presenting findings to leadership Required Minimum 3 years Experience managing projects PreferredSoftware/Technical Skills Advanced Knowledge of Data Analytics tactics & best practices Required Advanced Knowledge of Tableau Dashboard Development Required Advanced Knowledge of Microsoft Excel Required Intermediate Knowledge of SQL Required Intermediate Knowledge of Microsoft Office (PowerPoint, Office, Word) Required Intermediate Knowledge of Microsoft Access Preferred Basic Knowledge of Alteryx / R / Python Preferred Ability to gather, manipulate, and transform large sums of data into communicable information Required Ability to manage multiple projects/deadlines with minimal guidance Required Ability to communicate effectively across levels (verbal, written, and presentations) Required Ability to gather business requirements and translate into executable project plans PreferredLI-HybridBrother Offers A competitive base salary Rich and comprehensive benefits package Casual dress environment Tuition reimbursement: Up to 10k yearly Access to learning and development online and in-person classesBrother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Keywords: Brother USA, Trenton , Senior Analyst, Customer Insights, Professions , Bridgewater, New Jersey

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