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Business Analyst CRM

Company: Sanofi
Location: Bridgewater
Posted on: November 24, 2022

Job Description:

The Digital Business Analyst CRM works in a worldwide team at Sanofi accountable for the definition, design, evolution, delivery, and ongoing operation of the products and services supporting field colleagues related to commercial and scientific activities. This includes the CRM, Events, Transparency, and other supporting commercial applications as part of the overall technology ecosystem including sales force excellence, customer engagement, and field medical affairs.

In the Business Analyst CRM role, she/he acts as the intermediary between the Business and Digital, using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes.


  • Identify and analyze business needs and coordinate between stakeholder groups to address them and deliver prompt, efficient, and quality service
  • Provide consultative support on business-led technology initiatives.
  • Create prototypes and co-design innovative solutions.
  • Proactively monitor industry, functional, and technology trends.
  • Work with Digital and Business stakeholders to elicit high-level requirements and capture business needs; understand the customer journey, field operations, and omnichannel marketing; define user requirements.
  • Engage with Digital and Business stakeholders and influence project decisions; assess the risks of various solutions and prioritize competing business demands.
  • Promote architectural consistency and usability standards; define and execute test cases.
  • Identify opportunities for business-led delivery; coach employees to make use of technology and information.
  • Leverage data and facts to identify patterns, uses judgment to form conclusions that may challenge conventional wisdom, and focuses on the issues to identify high leverage intervention points and strategies. MAIN INTERACTIONS:
    • Global and Market Level Business Process Owner Teams (not limited to Commercial/Medical/Sample/Events).
    • Digital Sales Product Line Leaders, Product Owners, Architects.
    • Digital Product Owners and colleagues in other areas (Omnichannel Marketing, Data Team, Technology, etc.).
    • Global Program/Project Leadership. BASIC QUALIFICATIONS:
      • Bachelor's degree in Computer Science, Informatics, Engineering, or other relevant fields.
      • SFDC/Veeva Certified is required.
      • Strong work ethic and attention to detail.
        • 10+ year of experience in Salesforce ecosystem and 5+ years implementation experience in Veeva CRM in pharmaceutical industry.
        • Balance of technical knowledge and business acumen. Demonstrable ability to identify business challenges, provide effective technology solutions and change management to help business achieve their goals.
        • Strong business analysis skill and experience, including development of business/IT vision and strategy, requirements definition, process modeling, and operating model design.
        • Good knowledge in Veeva CRM and Events processes including sales force automation, customer engagement, and medical affairs in Pharma industry, and good understanding of various global business models.
        • Experience with implementation and integration of CRM technologies including Veeva and (IQVIA or External Data Partners).
        • ITIL knowledge - Service Request, Incident, SLA, Problem Management.
        • Strong communication and interpersonal skills, including tact and diplomacy to exchange and escalate information throughout a matrix organization.
        • Ability to develop and maintain effective working relationships with global business partners, senior business and Digital leadership, Digital colleagues, consultants, and vendors.
        • 2+ years actively involved in an Agile/Scrum environment. Comfortable utilizing Jira and Confluence. JOB-SPECIFIC SKILLS & COMPETENCIES - PROFICIENCY
          • Lean & Agile practices - Advanced
          • User Experience - Intermediate
          • Project Management - Intermediate
          • Application Design & Integration - Intermediate
          • Compliance of Computerized systems - Intermediate TRANSVERSAL SKILLS & COMPETENCIES (SOFT & BEHAVIORAL SKILLS) - PROFICIENCY
            • Business Acumen - Advanced
            • Business Partnership - Intermediate
            • Transversal collaboration - Advanced
            • Interpersonal Communication Skills - Advanced
            • Negotiation - Intermediate
            • Change Management - Intermediate As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

              Fully vaccinated, according to the CDC, an individual is considered to be "fully vaccinated" fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.

              Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

              At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Sanofi, Trenton , Business Analyst CRM, Professions , Bridgewater, New Jersey

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