Senior Graphics Designer
Company: LOVE LLC
Location: New York City
Posted on: February 17, 2026
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Job Description:
Job Description Job Description ABOUT: Be LOVE TM is building
the future of beverages across multiple categories. Founded by Kurt
Seidensticker (Founder of Vital Proteins, early investor in Ghost
Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit
Series), Be LOVE TM isn’t just another beverage brand—it’s a
cultural movement for wellness, connection, and performance. Our
balanced electrolyte drinks are made for everyone, every day,
designed to help people feel their best. Our NYC office is the
engine driving the brand forward. WHY JOIN US: We’re building a
team of A-players across marketing, growth, and technology—and
we’re looking for a Senior Graphic Designer. This role is perfect
for a hands-on senior designer who thrives on turning creative
vision into reality, taking initial design direction and building
scalable, production-ready packaging systems that perform across
every touchpoint. ROLE SUMMARY: The Senior Graphic Designer
(Packaging Brand Systems) is a creative builder with deep expertise
in packaging production, mechanicals, and print systems, and strong
?uency across digital and brand channels. You’ll work closely with
the Creative Director, who sets the initial creative vision and
design direction for each brand’s packaging. Once that vision is
de?ned, you’ll extend, scale, and execute it across SKUs, ?avors,
and formats, translating the concept into ?awless, production-ready
mechanicals and cohesive brand systems that live across print,
digital, and retail. This is a hands-on role for a designer who is
equally passionate about craft, precision, and performance,
bringing designs to life from die line to digital.
RESPONSIBILITIES:Print & Packaging (Primary Focus) Lead the
execution, scaling, and production of packaging mechanicals across
product lines. Translate initial packaging concepts into ?nalized,
print-ready ?les that meet brand and production speci?cations.
Develop and manage die lines, print specs, color callouts, and
material guidance across multiple substrates and vendors.
Collaborate directly with printers, suppliers, and co-packers to
ensure accuracy and consistency from proof to shelf. Maintain
organized asset libraries, packaging hierarchies, and version
control across all SKUs. Brand & Campaign Design Extend packaging
and brand systems into launch campaigns, retail collateral, and
omnichannel marketing. Support the development of campaign visuals,
retail displays, and promotional assets that bring our brands to
life. Partner cross-functionally with Founders, Marketing, and
Innovation teams to translate strategy into impactful creative.
Digital Design & Content Design high-performing digital assets for
Meta, TikTok, Amazon, and eCommerce platforms. Concept and design
for email, SMS, and paid social campaigns, optimizing for
platform-speci?c performance. Collaboration & Creative Process
Collaborate closely with the Creative Director to evolve packaging
and visual systems. Provide art direction support for photo shoots,
renderings, and asset development. Stay informed on packaging
trends, sustainable materials, and digital design innovation.
Manage projects with strong organization and attention to detail in
a fast-paced, entrepreneurial environment. Requirements
QUALIFICATIONS: 5-7 year’s experience as a graphic designer working
on creative teams in-house at a CPG brand or a design agency with a
CPG-heavy clientele. Bachelors degree in Graphics Design, Fine Arts
(BFA), Marketing, Visual Communications, Packaging Design, or a
related field. Comfortable with every aspect of the creative
process, from research and concepting to ?nal delivery of assets.
Pro?cient in Adobe Creative Suite (Illustrator, Photoshop,
InDesign, Acrobat and Premiere), as well as Canva and Figma - After
E?ects is a plus! Experience designing across all major digital
advertising channels, platforms and marketplaces; including but not
limited to Meta, Amazon, Walmart.com, TikTok, display, etc.
Experience concepting and designing email marketing campaign
assets. Experience with animation (GIFS, motion, typography) is a
plus! Interest & experience with AI tools/prompts is a plus!
Comfortable with every aspect of the creative process, from
research and concepting to ?nal delivery of assets. Demonstrated
ability to conceptualize and execute designs for photo shoots,
understanding composition, lighting, and visual storytelling.
Strong communication skills and experience working with cross
functional teams. Excited by and thrive in a fast-paced,
ever-evolving, and entrepreneurial environment with the ability to
e?ectively manage multiple projects at once. Self-motivated
individual who is comfortable independently managing their workload
and prioritizing projects against deadlines. Willingness and
ability to travel, including occasional overnights, depending on
project needs. Ability to travel by car and plane as an e?ective
and professional representative of Be LOVE TM ATTRIBUTES: You lead
with positivity. Excited to uphold a culture of teamwork and
collaboration with a we-?rst attitude. You seek ideas and feedback
from all members and aren’t afraid to raise your hand to help
others. You’re gritty. Ready to jump in at any or all the stages
involved in taking an idea to market from the get-go. No egos, no
hesitations, no attitudes. We’re a brand incubator that takes ideas
from the ground ?oor to market, so you must be ready to dive in
with whatever is necessary at any step of the way. You're
collaborative. You have great interpersonal skills and thrive o? of
building productive relationships with those around you, even in
stressful times. You love what you do. You nerd out on fonts and
lettering. You see subtle di?erences in di?erent typefaces. You
study up and coming brands doing interesting things in the CPG
space. You are organized. Following a ?le naming scheme, or ?ushed
out process or system isn’t a burden, it’s a key part of your
work?ow. Benefits Comprehensive medical, dental, vision, FSA/HSA,
commuter benefits; 401(k) with 6% match (immediate vesting); life
and disability; monthly wellness and connectivity stipends.
Keywords: LOVE LLC, Trenton , Senior Graphics Designer, PR / Public Relations , New York City, New Jersey
